As a convenience store, you might always be looking for new products to sell to your customers. However, you might not have thought about offering additional services, such as an ATM machine. However, installing an ATM machine in your store for your customers to use can be a smart decision. These are a few reasons to consider it.
1. Bring People Through the Door
Having an ATM machine in your convenience store is a great way to bring people through the door. When someone is out and about and looking for an ATM machine, it can be good for your business if it's your store that is the one that has that ATM machine. Then, once people come in to use your ATM machine, they might also buy something else. If nothing else, you can at least make money off of the ATM fee, if you put one in place.
2. Reduce Credit Card Processing Fees
Another benefit that you might not have thought about in regards to installing an ATM machine in your convenience store is the fact that it can help you reduce your credit card processing fees. Even though it can be convenient for customers if you accept credit cards and can help prevent you losing the business of those who don't often carry cash, your credit card processing fees can really add up and can be expensive in the long run. If people use your ATM, however, they might be less likely to pay with their card, since they might use the cash that they have withdrawn. This can help you reduce the amount of credit card processing fees that you have to pay each month.
3. Be a One-Stop Shop
As a convenience store owner, making sure that you can make your customers' lives easier and more convenient is probably important to you. By having an ATM in the store, you can help ensure that your store is a one-stop shop for all of your loyal customers. Customers who find themselves in need of using an ATM machine but who have always had to go elsewhere are sure to appreciate the addition.
As you can see, if you haven't yet thought about installing an ATM machine in your store, it is definitely something to consider. You don't even have to spring for a fancy machine; even a simple ATM can provide you with these benefits once it is installed in your convenience store. For more information, check out a company like Maritech ATM Solutions.